Ebay - Getting More Bids Using An Auction Preview

    



    

 
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If you sell in small niches as I recommend and are organized enough that you know what you will be listing on eBay 1 to 2 weeks ahead of time, you should give serious thought to previewing your upcoming auctions for your customers. The result can be increased sales and higher final bids.
For two years I used a free hosting service to host a small web site that I used as a pre-auction catalog. Each week this preview site would contain pictures and descriptions of the majority of the items I would be listing on eBay the following week.
When that hosting service eventually dropped it's free hosting, because of time constraints, I let that part of my business slide. Over the course of the next 3-4 months I saw a significant decrease in the number of bids, the final selling price, and the number of auctions that closed successfully. At the time that was an industry wide trend but I also think it had a great deal to do with the fact I no longer had a preview site on-line.
After a few months I moved the site to a cheap hosting company and saw an immediate increase in bidders, final selling prices, and closing prices. Adding an auction preview site to your business model can have significant benefits to your eBay business.
An auction preview site has several advantages - both to you and to your potential bidders.
Advantages to the bidder include:
1. It gives them additional time to do research on an item if they want.
2. It gives them more time to ask questions about an item.
3. It allows them to plan their purchases. Many bidders budget a specific amount of money each month for on-line purchases. I've had several bidders tell me they'd decided not to bid on someone else's item so they would have the money to bid on what I was listing next week.
Advantage to you the seller include:
1. It gives you a chance to hone your description if needed. If you are receiving a lot of similar questions from several customers about an item it probably means you need more or better pictures or to make your description more detailed.
2. In most cases it will increase selling prices. I've found that people tend to bid earlier on auctions that they have been able to preview. This early bidding attracts other bidders to the auction and often drives the final price up.
Your preview site doesn't have to be anything fancy or expensive. A free hosting service works just fine for what this would be used for. Most of them offer 10-25 megabytes of space, and easy to use page building tools. That's really all you require.
Another option might be geocities.yahoo.com which gives you 25 MB of web space, 5 GB of data transfer and a helpful web page building utility for only $4.95 a month.
Also most of you will find that your ISP offers 10-25 megabytes of free space. If you have a basic knowledge of FTP and HTML this may be a good route to take.
What should you put on your preview page?
1. The items you will be putting on eBay the following week.
2 Clear pictures of the item.
3. A well written description of the item including any flaws.
4. An easy to find email link so prospective bidders can easily email you with any questions they may have.
Advertise your preview site by including a link on your About Me page. Include it in all winning bidder announcements and other correspondence you have with customers. A link in your signature file is a good idea. If you have a list, send an announcement of your new preview site to your list.
If you try this for a month or two I think you will find the results pleasantly surprising - and well worth the effort involved. And, your customers will love you!
Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.
ColdItems.ComThe Auction Rebel Blog

    
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Ebay Feedback, 5 Key Things All Ebayers Should Know

    



    

 
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eBay's user feedback system is one of the site's most important components. Without the conscientious comments recorded by both buyers and sellers, there would be no way for anyone to build up a trustworthy reputation in the nearly anonymous realm of cyberspace. And without a good measure of trust among users, eBay would be a difficult, if not impossible, environment in which to safely conduct business.
By learning how eBay's feedback system works you can use it to your advantage. Understanding the numbers and feedback comments will go a long way toward making the online trading venue a safer place for you and your pocketbook.
1. How Feedback Works
The eBay feedback system operates in a straightforward manner. Every time you complete a transaction as either a buyer or a seller, you leave feedback for the other party. This feedback is made up of a score of +1, 0, or -1, as well as a one-line comment that sums up how smoothly -- or how poorly --- the process was completed.
A +1 means that you were happy with the way the transaction ended. A 0 score is neutral, meaning you weren't particularly pleased with the efforts of the other person, but you didn't feel taken, either. A -1 indicates that you were unhappy with the transaction as a whole. In addition to the numbered score, you can submit a short comment that explains the reason for your score.
As you browse the scores and comments on eBay, you'll see the vast majority of member scores are positive, and most have form-letter comments that indicate an effortless transaction. Neutral scores are relatively rare. Negative comments are more common than neutral ones.
eBay users often don't realize the importance of the feedback system in terms of establishing a good reputation. Not only do users benefit from garnering a lopsided positive-feedback-to-negative-feedback ratio, but they reap rewards by advancing upward through the various star symbols used to designate successful users.
2. You are a Star
The star symbols displayed next to a username show, at a glance, how many transactions the user has completed with positive feedback. With fewer than 10 feedbacks, users remain starless. With 10 to 49 positive scores, users will receive a yellow star.
There are many other star symbols, but as an example, after an eBay user snags anywhere from 500 to 999 positive scores, will get a purple star. Once a user moves into the stratosphere of eBay, she'll receive a shooting star that indicates she's gathered more than 10,000 positive scores. eBay sellers who reach this level of activity indicate that when they achieve a new star status, their number of sales increases, often dramatically, especially when it's paired with an excellent feedback rating.
3. Feedback is Forever
One of the reasons feedback is so important, and so potent, is that once you've left a comment, you can't go back and edit it later. That means your comments, both positive and negative, say online for all eyes to see, for as long as that member is active on eBay.
eBay does reserve the right to remove inappropriate comments, such as those that use racist or overtly sexual wording, or those that include hyperlinks. however, eBay does not typically delete most other comments, even those that seem unfair or unjust.
When both the buyer and seller agree to retract feedback, there is a procedure called Mutual Feedback Withdrawal, but this option's effect is limited. If two parties initially had a disagreement about a transaction, but they'd like to change the score they left for the other person, they can do this feature. This removes the score from both parties' feedback rating, however, it does not delete the comments that were left, which often makes this option less effective, especially when those comments were damaging to a reputation. You can start a Mutual Feedback Withdrawal request within 30 days of either party leaving feedback or within 90 days after the transaction, whichever is later. To start the process, enter the item number into the online Mutual Feedback Withdrawal form in the Feedback Forum.
4. The Negative Curse
Negative feedback, or "negs" in eBay-speak, is something to avoid because negs are a virtual curse for buyers and sellers. Serious eBay users evade bad feedback as best they can, and those who depend on eBay for a substantial portion of their livelihood will stop at almost nothing to keep these marks from marring their online reputation.
One of the primary reasons for preventing negative feedback, of course, is that a buyer who's browsing for a product is likely to skip a seller who has more than a couple of recent negative comments.
When you leave feedback for an eBay user, he has the option of responding in kind, os his comments land on your profile. If you leave a nasty remark accusing a seller of extremely slow shipping, you'll likely see an indignant comment denying any wrongdoing in your own profile, even if your claim was true.
This kind of retaliatory feedback is the reason most users think twice before leaving negative comments, even if that comment is true. One user posts a negative comment for another party, and as an act of revenge, the slighted party leaves a neg for the first user - in many cases, the retaliatory feedback has no grounds in truth and is intended only to punish on member for leaving a read mark on another user's profile.
Retaliatory feedback is a problem because negative feedback of any kind carries real weight. Not every buyer or seller takes the time to investigate negative feedback, preferring instead to find another user who doesn't have recent angry comments directed at him.
On the other hand, the good news is that one or two negative comments aren't the kiss of death. The more positive feedback comments you have, the more unlikely it is that a negative score or two will cause you problems. Remember this as you deal with other users on the site, but also remember the feedback system doesn't work unless you're honest about transactions.
5. Final Feedback
eBay's feedback system has its share of flaws, but for building trust and creating a safer buying and selling environment, it's indispensable. however, to make the system work best, you'll have to learn to read comments appropriately to get a better idea of how to discern trustworthy users from online swindlers.
Do your research on the items you want to buy and check the feedback of buyers and sellers before you commit to dealing with them. The effort will help you avoid financially draining scams, give you peace of mind, and make eBay a much more productive place for you to do business.
About Adam
Selling on eBay and the Internet is still a relatively a new phenomenon with unprecedented opportunity. Adam Ginsberg, recently featured on NBC's Today Show is an author and educator and has built a small fortune selling on eBay. As an early Internet pioneer, Adam discovered a system for generating wealth - through the power of the eBay marketplace.
Adam personally sold over $20,000,000 on eBay and the Internet in the last three years. Currently he travels the world sharing his knowledge, expertise and experience with others. Adam's book, "How to Buy, Sell & Profit on eBay", went to #1 on Amazon within 3 days of being released. Learn how Adam has solved the mystery of success on eBay and how you can apply his system to capitalize on this hot new money making opportunity. Adam has also created several best selling e-books and software to enable you to enhance your ability to succeed. You can learn more at http://www.adamginsberg.com

    
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Ebay: Dont Believe All The Hype

    



    

 
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Three billion dollars (that's billion with a "B") in revenues, 135 million users, millionaires all over the place at eBay! Yeah, eBaby!!!, to steal a line form another great author. (See "EBay: No Way?Yes Way (Ten Seller Themes) by Barbara Snyder M.A." at http://www.sbmag.org/howtosellonebay.html)

Yeah! Wow! ? Make a million! Open a store on eBay and get rich! Man this is easy!!! ?NOT!!!

It's way to easy to get caught up in all the hype out there about eBay and to start thinking all you have to do is set up an eBay store and you are on your way to the life style to which you would like to become accustomed. Don't believe it.

Before you start primping for your own segment of "Life-styles of the Rich and Famous," there are a few things you should learn about eBay and small business start-ups in general.

The rate of survival of a traditional small business reads something like half of all new business start-ups fail in the first year and half of the survivors do not survive the second year, and eBay is probably no different. In fact, it's not easy at all anymore (if it ever was) to carve out a fortune on what has been dubbed "the world's largest garage sale".

"But Floyd, take a look at all that money", you say. Sure eBay is doing just fine, but of that three billion dollars, how much of it is actually spent on items in "your" category or product line "you" have for sale?

Everyone has to decide exactly what business he or she wants to be in. Then they have to decide if they are going to be a niche player or try to carve out significant market share. Either way you decide to go, you may find out that the pool you are swimming in is not as deep as it may first appear. Unless you are selling automobiles or real estate, not all or even a large percentage of that three billion dollars is spent in your merchandise category. Make sure you check the water before you dive in head first.

When you do decide to jump in, make sure you are ready both financially and mentally to go through a learning curve of some months. Back in the earlier days this may not have been the case, but today eBay has become extremely competitive and significantly more expensive for sellers. And don't expect a lot of help from eBay directly. They are not the greatest company in the world at customer support. They have a lot of information available, but they also have a tendency to answer help questions with loads of boiler plate "fixes" that usually serve more to confuse then to actually help.

Speaking of fees, this is how eBay lives. They literally nickel and dime you to death (actually its more like quarter and dollar)? thirty cents for the cheapest insertion free, thirty-five cents for a gallery picture, a buck for "bolding" and on and on. And then there's the fair value selling commission and the PayPal fees (PayPal is a must have!). All these small fees add up fast. Don't forget, you pay the listing and insertion fees whether your item sells or not. You will quickly learn that your selling percentage becomes crucial and why it is so important you learn how to make very efficient listings at the lowest cost possible as fast as possible. If you fail to learn this, before for you know it, eBay is taking half or more of your total sales just in fees, not counting your cost of product and shipping.

eBay has been called the "world's largest garage sale" for good reason. You know what people are looking for at garage sales, cheap prices. In the beginning, if you were the only one on eBay selling a specific product, you could demand and get higher prices. Today it's a bit different. The competition is brutal. You are competing against people and business of all sizes, and there is always someone selling your product at very, very low prices, or worse yet, using it as a loss leader. Some of these people are huge jobbers and or the manufactures themselves, hard to compete against. Some sellers are part time or hobbyist and don't need or care if they make much money (and they probably don't). Unless you have a very unique product or are in a position where you can bring a new, hot product to eBay first, you must be prepared for extremely aggressive pricing competition in a market where the average buyer is looking for cheap beer prices on high quality champagne.

So, all said, you may be wondering if it's even worth the effort. That depends on you and how well you prepare.

Before you open your eBay Store or run out and buy a bunch of product, visit Strictly Business Magazine's "How to Sell on eBay Resource Center" at http://sbmag.org and read all the "free" articles. Then buy and read a series of books about eBay, there are a number of them listed there. Start out with a book on the basics and then the more advanced volumes.

After you have read up on the basics, set up a seller's account. Not a Store yet, that starts the meter running after the thirty day free trial. Not a lot of money, but why pay it until you have the necessary education you are going to need to be successful.

Once you have a basic education, experiment with a few items you have lying around the house you'd like to get rid of. This will give you the chance to experience the eBay process and give you an idea of what you are in for. Pick items that sell for under $10, this will give you the cheapest listing fees to experiment with. (A $9.99 item lists for half the price of a $10 item, same thing as $24.99 vs $25). Also make sure you pick items that are easy to ship. Check with the post office for shipping fees and packaging. If you use Express Mail, most of the shipping materials are free and in some cases will more then offset the higher postage fees and will get your product to your customer faster, resulting in better a Feedback Rating, something you will soon learn is very important in eBay.

As you're reading the books you have just bought, watch for important subjects such as Feedback Rating, shipping and handling, product selection, effective listings, taking and using photos and using hmtl in your listings. Also make note of other tips and ideas on keeping your listing professional but at the same time keeping the cost down. Other topics of importance include "keywords" and how they affect eBay search engines and auctions vs fixed price listings.

Don't be misled into believing that the buyers are clamoring all over themselves to bid up every item you offer up for sale. Go browse the listings in the category that you will be listing in. You may be surprised to see that most items don't have a single bid and will not sell at all and others have only a single bid. You may also want to find out what are the best days and time frames most successful auctions close.

The price you pay for a few books and the time it takes to read them and do a little research may be returned ten fold or more in just the first few months after opening your eBay store.

Floyd Snyder is the founder and former owner of Executive Advertising, Camera Ready Art and Strictly Business Magazine. Currently he is the owner of Strictly Business Magazine at http://www.sbmag.org, http://www.FrameHouseGallery.com, http://www.EducationResourcesNetwork.com/and http://www.TraderAide.com.


    
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