Boosting Your Ebay Auction Profits: Just Add Audio

    



    


According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.
A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.
The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.
Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.
With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.
But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.
How to add audio to a web site:
The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.
There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.
For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.
Here are two:
Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)
Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)
Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.
Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com
This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.

    



    

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Better Than Sliced Bread? Drop Shipping, The New Home Business Craze

    



    

Many of you will probably remember the days when the only way to start a successful home business was to join some sort of multi-level marketing program or sell makeup at parties. In those days, people would have to buy a membership in the 'program' along with an inventory of sample products that they would then sell to friends and coworkers at 'parties.' Most people were not very successful at this and made very little money and usually alienated their friends and family. In the 1990's however, all of that changed for the better with the advent of the Internet and a retail delivery method called wholesale drop shipping.
Wholesale drop shipping is when a wholesale distributor or manufacturer agrees to send out single unit products to customers for a retailer. Many will also even include the retailers name on the invoice so that the customer is never even aware that they got it from anyone else but the retailer. This, along with the Internet has changed the whole dynamics of home businesses in America, making it easier and more cost effective to start your own business.
Home business owners are now able to launch a business without purchasing any inventory up front and are able to open a 'store' without ever having to find a place to setup shop. Millions of Americans have setup ecommerce sites on the internet selling everything from Personal Computers to lawn care equipment all using wholesale drop shipping. As a matter of fact, according to eBay over forty thousand people make their full time living on their auction site alone; many of these are using drop shipping as their main method of product fulfillment.
The only problem for today's small business owner is how to find wholesalers to drop ship. In general wholesale distributors don't make it a habit of getting out there and advertising; obviously the whole reason they are in wholesale and not retail is to get away from doing all of that work. So it makes it very difficult for someone who has little or no business experience to make contacts with distributors when they aren't even sure where to start looking.
To help out those small business owners I'd like to offer some advice for finding wholesale distributors:



Look for trade organizations and magazines to help you make contacts. Many trade organizations out their produce some sort of listings of their members, many of whom may drop ship.


Contact manufacturers. People don't realize that if you call the manufacturer they will provide you with a list of their distributors; so if you are looking for a particular product, ask the manufacturer. The down side of this route is that they may have hundreds of distributors that you may have to contact before you find one that is willing to drop ship.


Find wholesale chat rooms and message boards. There are many message boards on the Internet today that are devoted to a wide range of discussions. You may find boards on wholesale, distribution, supply chain, etc. All of these may lead you in the direction of a wholesale distributor.



However, if you want to get up and running fast, or just don't have the time to go on a search for wholesale distributors much less ones that drop ship, then the way to go is drop ship directories. These are usually pay services that search out drop shippers for you then give you access to their contacts; there are many of these on the Internet today, and many are very good. As with anything on the Internet you must be very careful of the scams out there. Many drop ship directories will end up giving you an outdated list of wholesalers, or when you contact them you will find that they are a true wholesale distributor but they do not drop ship.
Here are some pieces of advice when looking for a quality drop ship directory:



Stay away from the cheap ones! Obviously with everything else in this world you will get what you pay for. If you find one out their for three dollars, you probably are not going to get a good product. In general the one's that offer the best information are charging $60 or more for a six month membership.


Look for one's that will do specialty searches! If you get into a drop ship directory and find that they do not have any products that you would like to sell, or think you can sell, then make sure they will go out and find it for you. If they do not do specialty searches then you will end up being stuck with whatever listings they have no matter what.


Find one with a Satisfaction Guarantee! There are several drop ship directories out there that offer a guarantee that all of their listings are true drop shippers, but in my opinion this is not enough. If you get into their directory and find that they have five hundred listings for widget suppliers and they are all real wholesalers you are out your money and only have access to one product. Make sure they guarantee your satisfaction with their product no matter what, especially if you are going to shell out seventy dollars of your hard earned money.


Look for ones that are going to help you out as well, not just give you a list. Do they offer articles and help material on starting your business or are all they just going to give you listings and nothing else.



However you choose to find wholesale drop shipping, keep in mind that as with anything else in this world knowledge is power. Try and find out as much as you can before you jump in to get your feet wet. It will make your startup smoother and help you get the profitability stage much faster.
About The Author
Tony Keeler is the founder and publisher of The Drop Ship Connection ? www.dropshipconnection.com - The web's only drop ship directory with a step by step guide for the home business owner. He is also the owner of MAR Services which publishes these great sites:
2DollarSoftware ? www.2dollarsoftware.com - marketing, advertising, and internet software.
DingleHopper.com ? www.dinglehopper.com - Funny Name, Cool Products.
tony.keeler@dropshipconnection.com
    



    

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Be Realistic When Selling On Ebay

    



    

As some of you know, I spent many years buying and selling both on and offline and several of my products are based upon my own experience in this area. I know that the vast majority of my customers and subscribers have an interest in trading whether it be on eBay or at the local market but more and more I am seeing people with completely unrealistic expectations of what they will be able to do. Most commonly these unrealistic expectations are in respect of how much it actually costs to purchase specific products and what they can then be sold on for.
I regularly get emails from people who want to know where they can purchase products such as mobile (cell) phones, new release DVDs, Playstation games and similar at, say, a 50% discount to resell on eBay. The fact is that such a thing is not available - it is a simple case of supply and demand and competition.
Take DVDs for example, most people think that these are excellent products to resell on eBay because they are very popular, not particularly expensive and easy to package and ship. Unfortunately, they could not be more wrong. The DVD market is one of the most competitive that there is - take a look for yourself and see how many auctions there are on eBay for DVDs at any one time. I have just looked and counted almost 300,000! At any one time there will only be a certain number of buyers wanting to purchase a particular DVD and if you take into account the numerous different places there are that each buyer could purchase from, it is likely that in general, there will be more copies of an individual DVD available than there are buyers to purchase them. This situation causes prices to fall. The other factor that forces prices down is the fact that one DVD is the same as another. By this I mean that from a buyers point of view, there is no difference to a new DVD purchased on eBay to one which is purchased from their local DVD store. Often the only way to differentiate is on price and of course, the only way to make the price more attractive to a buyer is to lower it.
The above reasons help to explain why the wholesale discount on a new release DVD is just £1 or £2 at most ($2 or $3 roughly in the US). When you take into account the fact that the large retail chains can purchase thousands of DVDs at a time and receive a bigger discount than individual traders, you soon see why it is very difficult for a small business to compete in such a competitive industry. You simply cannot purchase new release DVDs at 50% discount and even if you could, it wouldn't be long before prices were forced down as there is always someone willing to sell a little bit cheaper than the next man.
It isn't just DVDs that fall into this category. Take mobile (cell) phones. Here in the UK you can walk down just about any high street and get the latest phones either free or for a minimal token payment. The stores are relying on making their money from the line rental contract that you will have to sign in order to get the phone. Of course, the actual cost of the phone is not free - most new mobiles are actually worth £200 or £300 which means that if you want to buy a batch of phones at wholesale, you are going to be looking at a pretty high unit cost. As with most electrical products, the market is competitive and prices have been forced down which means that the difference between your wholesale buying price and your retail selling price is minimal.
There are numerous products that suffer from the same market conditions as DVDs and phones and new/small traders really should avoid trying to sell such items at all costs because it will usually be frustrating and ultimately not financially rewarding. When trying to decide what products to sell, you need to be thinking about the type of market that a particular product is sold in. If there are already numerous sellers and many large companies selling at considerable discounts this is far from ideal. The exception to the rule is if you are able to add value in some way to make your 'offering' more unique. I wrote about adding value last year in one of my newsletters - you can read it here: http://www.thetraderonline.com/jul2204.html
At the end of the day, it is all about research, being realistic and having an understanding of the market that you want to operate in. Whilst it would be great to be able to buy and sell new release DVDs (or whatever) all day long, doubling your money every time, I am afraid that this is just not going to happen.
Copyright 2005 Richard Grady
Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html
    



    

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Before You Sell On Ebay, Take The Most Important Step

    



    

If you want to earn a full-time income selling on Ebay,you must take the first and most important step in all successful business ventures: you must accept that it is possible.
This probably sounds really trite--and maybe it is, but that doesn't mean it's any less true.
Talk to anyone who now earns a full-time income selling on Ebay and they will undoubtedly tell you two things: the first is that anyone can do it; and that is true. Over 720,000 people currently sell on Ebay to earn a part or full-time income. And the second is that the hardest part is getting started. This is also true.
As with any type of business, whether it be on the Internet or in the brick-and-mortar world, the mind sent that the entrepreneur brings into the venture is absolutely crucial to its success.
If you, the entrepreneur, give up in the face of challenges, assuming you aren't skilled enough to persevere, you will never know what benefits overcoming those challenges could have yielded. Instead, you will slowly chip away at your options until you are powerless and without confidence.
As a network marketer and the owner of three Internet businesses, I have seen dozens of peoples truggle and give up because they doubt they canactually achieve what other people have. Many of them give up on the very presupice of a break through because they lack the confidence to work through problems and overcome challenges.
I personally have struggled with this more than once selling on Ebay. I have been so frustrated at times by bad luck and seemingly insurmountable challenges that I was ready to give up. . .only to have a major breakthrough several minutes later.
So, unless you aren't curious enough to wonder where you could have been if you had just persevered that extra few hours--or extra few minutes--I suggest that you factor motivation and attitude into your Ebay selling.
Whatever it takes, make sure you accept that you can reach your goal before you start selling on Ebay. If you don't, you will find yourself putting all new ideas on the backburner or writing them off as impossible.
http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profiton Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!

    



    

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Bananas - Your Source Of Ebay Packing Materials!

    



    


This is the most boring stage of the process and subsequently where some eBay sellers let themselves down. If the buyer receives thier purchase poorly packed and broken then they are not going to be happy and will want a refund and more importantly never buy off you again which will have negated all the hard work that you put into the previous stages of your professional auction listing.
Packing is not difficult but if you get carried away then it will impact greatly on your profit, all items fall into two categories:
Envelope Packages - always use padded envelopes as these will protect your items properly
and
Box Packages - always use a sturdy box and ideally wrap the item in bubble wrap
As I mentioned packaging costs can impact on your profit, however, if you carefully work out what is required when you are calculating the shipping charge then this cost is covered by the customer as they pay the shipping charge. This doesn't mean use the first supplier of packaging that you can find as the shipping charge will have an effect on the listing and the customers perception of you, the customer assumes that the shipping charge relates only to the postage cost and not to the packaging costs so when they see that they paid more than the actual cost of postage they assume that you are ripping them off and this will ruin anyone's professional image.
There are numerous suppliers of packaging available, with some very good suppliers available on eBay itself. However there are other alternatives, your items do not have to go out in box's that are plain or covered in your logo (if you have one). Customers will not mind as long as thier item arrives in one piece.
My advice would be to become a recycler, when you visit the store keep a look out for boxes that you can use to pack your items and also for packaging materials to secure the item with within the box. The stores are more than willing to let you take these(always ask first) as they only throw them away or recycle them themselves.
I am going to let you in on a big secret, there is a great source of FREE BUBBLE WRAP that anyone can get access to. All it takes is one word :
BANANA'S
Banana's are the single biggest selling fruit in superstores and every box of them comes packed with a sheet of bubble wrap within to protect the delicate fruit. All you do is ask your local produce department manager in your local store to save it for you and hey presto instant FREE packaging. Do not worry about the banana smell tainting the bubble wrap as the bananas are removed from the packaging before they are ripe (the stage they start to smell) as the stores like to ensure a customer life of the product and as such sell them just as they are ripening. Trust me, try it and see.
When you are packing the item, always put a thank you note in to ensure that the customer knows you are grateful for thier purchase and this will also raise your image within their mind. Always use a good strong tape on the box and ensure all flaps are taped down and that no one can gain entry to the box without cutting the tape. When you are putting the customers address on the box I would recommend that you type it out on the PC, firstly it looks more professional and also not everyone can read your writing and this will only cause delays in the mail.
It is also advisable to always get proof of postage from the mail or better still send it recorded, this acts in two ways... it provides a means of tracking the delivery so that you know the customer received it (helps against fraudulent 'not received' claims) and it also provides a insurance cover against loss and damage. The relative costs are minor compared to the piece of mind it gives you and the customer.
The next stage is to develop this after sales one stage further.. please read want money for nothing?
Visit ebay information central to use the FREE resources to develop your online business.

    



    

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